Discovery
Can families find the institution by phase, location, course or need?
Admissions visibility
Help the right families find the right information at the right time.
Admissions visibility is not only about ranking. It is the full journey from a local search to a confident enquiry, visit or application.
The family journey
Seven moments the monitor assesses.
First impression
Is the offer, ethos and community clear within seconds?
Reassurance
Can visitors find safeguarding, SEND, support, results and trusted proof?
Exploration
Are curriculum, facilities, student life and transition information easy to browse?
Visit
Are open events, tours and booking routes visible and current?
Application
Is the application process explained in plain English with clear deadlines?
Contact
Can every family ask a question using a route that works on mobile?
Phase-specific checks
Different entry points need different journeys.
Reception and nursery
- Application authority and process
- Visit or tour information
- Wraparound and nursery provision
- Transition and settling guidance
Year 7 and in-year
- Open evenings and transition events
- Catchment and transport guidance
- Curriculum, pastoral and SEND reassurance
- In-year admission route
Post-16 and higher education
- Course and subject discovery
- Entry requirements and pathways
- Open days and campus experience
- Application, finance and support information
Admissions campaign mode
Increase monitoring during the months that matter.
Professional and trust plans can switch important admissions pages to weekly checks during open-event and application periods.
- Open-event page and booking-link watch
- Prospectus and application-document monitoring
- Mobile contact and CTA checks
- Location and course-content opportunity prompts
Start with a baseline
See where the current admissions journey creates friction.
Audit admissions visibility